Some 82.5% of digital display ads will be bought via automated channels in 2018, amounting to over $46bn being spent on programmatic advertising. That’s $10bn more than in 2017, and that’s in the US alone.
At those levels of investment, it’s easy for wasted spending to assume huge proportions very quickly – so we employ multiple strategies to protect customers and reduce campaign costs without impacting results:
- we lower campaign costs compared with other providers by 40-70%, using viewable post view bid criteria to ensure you pay only for ads that are actually seen. This also avoids ‘cookie bombing’ in prospecting campaigns
- we build in anti-fraud techniques, reducing campaign costs by up to 45% compared with other platforms such as AppNexus
Our customer-led attribution model also eliminates the issue of post-view attribution for the channel, by ensuring that ads only seen post-conversion are discounted as a contributing channel.
For further accountability, QueryClick’s fees for programmatic campaigns are de-coupled from your ad spend, and we also work to performance-tied contracts as standard.
QueryClick’s DSP technology partners are Avocet and DoubleClick. Delivering ad creative using our preferred DMP Cablato also means best-in-class ad delivery speed, personalisation, and impact.