Latest Insights
Meta CLI & Automating Performance Optimisation with Frontier AI Models
By Chris Liversidge ·
4th May, 2026
· Performance Marketing
With the release of Meta's CLI last week, Frontier AIs can now directly access the majority of Paid Media spend directly, giving performance marketers a critical cutting edge in ROAS optimisation.
eCommerce Insights: Conversions Rebound & External Factors
By Jackie Wakefield ·
31st March, 2026
· SEO
UK eCommerce conversion rates dipped in mid-March 2026 and rebounded quickly. Learn how promotions, payday, AI-driven shopping journeys, and travel spending affect online buying behaviour.
Paid Search, Organic & AI Click Behaviour: Halo Insights
By Chris Liversidge ·
2nd September, 2025
· Performance Marketing
How we can join Search Console and Google Ads for Unified Search Insights
