How to Win the Seasonal SEM Battle

Microsoft's Copilot Harness Gets the Architecture Right. It Gets the Exit Wrong.

By Chris Liversidge · 2nd November, 2026 · AI

Microsoft has opened its Copilot harness to enterprises through Foundry. The managed agent loop is the right idea. But you cannot bring your own model or change harness later, and anyone building for the long term should pause.

Google Connected Apps: The Google Base Moment for AI Search

By Chris Liversidge · 29th October, 2026 · SEO

Google has opened Connected Apps to developers, letting brands run their own services inside AI Mode and Gemini. Like Google Base twenty years ago, the early movers are likely to get outsized visibility. Here is where to start.

Sales hit the high street on Black Friday

Black Friday and Cyber Monday 2026: Your SEO Prep Window Is Closing

By Alix Ingram · 27th October, 2026 · SEO

Black Friday is 27 November and Cyber Monday follows on 30 November. Here is the classic SEO checklist to run now, plus what to do to stay visible when shoppers ask an AI assistant instead of Google.

How to Win the Seasonal SEM Battle