AI Thought Leadership: eBook

AI Thought Leadership: QueryClick's Overview

This explainer from QueryClick has everything you need to know to get up to speed on considerations for AI in search, including:

• What Generative AI is – and why it matters
• 3 ways AI is being used in digital marketing
• A deep dive into ChatGPT
• How AI is shaping the future of Search

At QueryClick, we have been using AI and Machine Learning to enhance the quality of marketing attribution for our clients for a while now - and in some ways we were trailblazers in its use. But it is clear that AI and Machine Learning has gone mainstream in digital marketing terms.

Here, we take a look at what it all means for performance marketers - including a deep dive into ChatGPT which is taking the digital marketing industry by storm right now.