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Notoriously difficult to make work for you, Google's GA4 has copped a lot of flack from marketers for a lack of intuitive reporting and difficulty in configuring reports that replicate standard reporting in Google Universal.
This guide helps marketers get value from Google's free attribution tool to allow more effective Paid and Organic marketing activity.
Your GA4 Setup Checklist has everything you need, including:
- A step-by-step guide for setting up GA4
- Top tips for getting the most out of Performance Max
- The main things to keep in mind when setting up GA4
Client Experience
