Halo – another tool designed, built and evolved in-house by QueryClick – complements any attribution model. It provides objective media-mix analysis, identifying both efficiencies and which high-impact strategic changes should be prioritised across SEO and PPC activities. The outcome is greater efficiency across paid budgets: increased growth without drops in conversion rates.
During any discovery process we build a business case for each change. Each business case may be augmented by further unique-to-QueryClick automation, which tracks the impact of change in real time. Each business cases provides evidence of the value of the strategy changes and delivers improved SEO risk management through keyphrase group rank change alerts.