With our holistic approach to web optimisation, we integrate various techniques and a variety of selected specialised tools to shape your website user experience, and ultimately engage and convert your specific audience.

Our various techniques include a mixture of:

  • Analytical insights
  • Competitive analysis
  • A/B testing
  • The latest best practices
  • User research techniques

With our services and consultancy you will:

  • Gain an in-depth knowledge and understanding of your target audience behaviour, preferences and motivation.
  • Implement the most optimal user experience that leads to better engagement and conversion.
  • Continuously measure and assess website optimisation success and areas of opportunity through accurate and fit -for-purpose web analytics.

“The team have been invaluable in helping us reshape our CRO programs, focus our testing and providing creative thinking to help us vary testing techniques. This has delivered substantial growth on our bottom line as well driving positive improvements in UX.”
Will Richardson, Head of Digital Marketing, Scotch Malt Whisky Society


Examples of Web Optimisation:

Whittard: QC’s data-led approach resulted in a 19% improvement to homepage conversion rates within a month, after a site redesign had adversely impacted conversion rates.

Big Bus Tours: Across a multichannel strategy, QC established the opportunity to improve the e-booking engine. Multivariate testing and analytical insight achieved a 9.1% improvement in booking funnel conversion for all channel traffic.

Envirofone: integrated collaboration between QC’s CRO and paid search teams resulted in a 52% increase in year-on-year revenue during the launch of the iPhone 6, through a combination of search query reports and a landing page optimisation strategy.

Major high street retailer (UK): data insights from QC’s analysts resulted in a major UK high street retailer benefitting from a 41.6% increase in transactions, by applying ‘gifting guide’ content strategically across its UK site. This was a key contributor to what ultimately became £19.5m in organic revenue.

Sally Salon: QC’s CRO team delivered a 471% increase in transactions and a 39% improvement in mobile click through rate (CTR) by developing mobile-optimised ‘paid’ landing pages and refactoring PPC copy to tighten up the customer conversion journey.