According to a 2015 CMO Survey from Duke University, only 15% of CMOs have been able to prove the impact on their companies’ performance of social media quantitatively. At QueryClick, our social media strategies are measured by only metric that matters: attributed, revenue-driving engagement.
We achieve this through yet more functionality from QC’s in-house-developed technology stack, which enables us to accurately quantify social’s role in initial and continued engagement with high lifetime-value customer cohorts.
We also draw cohort insights from our tech, enabling us to prospect previously undervalued social audiences.
Our strategy for delivering attributed, revenue-driving engagement across social media channels encompasses:
- social media auditing
- integrating social media, programmatic and search marketing
- social reporting