Our Approach to Content Strategy

Whether it’s optimising product pages to ensure they’re perfectly aligned with searcher intent or developing creative campaigns that generate a buzz among the media, a content strategy has many moving parts. Nevertheless, whatever form it takes, a successful content strategy will put your customers first every time.

Using a combination of robust data insights, journalistic nous, a keen eye for trending topics and commercial awareness, QueryClick’s team of digital content specialists always devise a framework that delivers the best return on investment.
Bringing traffic to our clients’ websites is only the first step. By working closely with the Technical SEO and Web Optimisation teams, we ensure that visitors get the maximum value from a fast, user-friendly site that is easy to navigate.

What is Digital PR and Why Do I Need It?

Brands can have the best content and the most compelling stories in the world, but if they don’t shout about it, how will anybody know?

Through targeted digital PR campaigns, our team are adept at connecting with the right people at the right time. Blending rigorous data analysis with creative thinking, our digital PR specialists play a pivotal role in the development of creative content concepts that drive results. They’re fully aware of the topics and angles that will resonate with journalists and they know which publishers to target in the pursuit of high-quality, super-relevant backlinks that help to maximise our clients’ organic search visibility.

Need more information about how our content and digital PR services can benefit your business? Get in touch today!

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Content examples:

F&F: as a direct result of our initial SEO strategy insights, F&F benefited from a 75% increase in organic traffic for target kids clothing terms, delivering just over £6.7 million in organic revenue year on year for their first six months with QC.

Temperley London: QC made changes resulting in a 20% increase in organic rankings, and a reduction in first-touch landing page bounce rate by 95%. This drove a 100% improvement in organic revenue year on year through improved generic SERP rankings.

UK retailer: within six months, QC effected a 21% increase in #1 rankings for the top 200 margin products, driving an incremental £19.5 million organic revenue year on year. This retailer remains a client today.