To execute and deliver insight at scale, our service portfolio is built on a well-balanced combination of agile data platforms and a data-led analytical approach.
Our in-house tool, Corvidae, uses machine-learning to solve the issue of aligning multiple data silos to allow true customer-lifetime-value calculation. We isolate customer cohorts for your highest lifetime-value customers and understand their critical first conversion path. This enables the development of highly tailored multi-channel strategies that drive growth, with statistically sound forecasting at their heart.
Session-led analytics data is transformed into customer-led insight, ready for:
- re-ingestion into your existing analytics platform
- for immediate visualisation via API
- for QC’s insights and analysis team to cascade multi-channel strategies from this data that drive performance.
QC’s data insights facilitate change: by showing the monetary impact of each insight in the overall strategy, we enable clear and easy prioritisation of the actions that matter.