Lack of credible attribution renders marketers susceptible to pressure to invest in short-term channels.


QueryClick surveyed 200 digital marketing professionals from retail, travel and financial businesses, to explore their frustrations on attribution solutions and pressures to invest in short-term marketing activity.

Unreliable or false attribution leaves almost 90% of marketers afraid to invest in activities with any kind of long-term payback because of their inability to prove the value.

Download the Attribution: digital marketing’s broken promise report