QueryClick partnered with Avocet (a leading Programmatic DSP) to plan and execute a Programmatic advertising campaign for M&Co. The objective was to acquire new users and drive repeat business while improving on the CPA of the incumbent agency.
QueryClick leveraged data insights from other channels to feed into a comprehensive media plan and strategy to reduce overall CPA year on year and demonstrate consistent reductions in new customer CPA.
Avocet executed this plan using audience and content-driven optimisation strategies to target users at the right time, driving maximum sales and engagement through the site.
In contrast to the incumbent, QueryClick and Avocet were fully transparent on the strategy, process and results allowing M&Co to quantify the value of activity and provide evidence to support further investment in the channel.
The activity undertaken resulted in the following performance highlights:
- 40% average month-on-month reduction in CPA for new customer acquisitions
- 18:1 ROI from all attributed online sales
- 65% year-on-year reduction in total CPA (prospecting and re-targeting)